Prototyping is valuable because it’s fast. In a week or two you have something tangible that moves your idea forward. If we start from the beginning, this is how it works:

1. Clarify goals

First we clarify your idea. Who is the customer and what is their pain? How will your app address that pain? You've likely given this considerable thought and may already have samples, sketches and presentations.

Next, what's your goal for the prototype? Is it to iterate on the idea? Attract investment? Get buy-in from the CEO? Your goal will affect our approach and the deliverables.

The Value Proposition Canvas can help you clarify your idea.

The Value Proposition Canvas can help you clarify your idea.

2. Create rough mock-ups

I'll create application flow diagrams and rough sketches. Your app starts to take shape as we iterate on the ideas and decide which areas to focus on for the most impactful prototype.

3. Design pixel-perfect screenshots

We'll establish some brand standards, such as fonts and colors. Then I'll get to work designing pixel-perfect application screens that look like the real thing. When this phase is done, you'll have screenshots you can use in presentations and on web sites.

4. Build presentation prototype

In this stage I'll turn your application screens into a prototype that you can use and click. You'll use this prototype to pitch your app in live presentations. To the untrained eye, it will look like your app is finished.

A presentation prototype includes links and animations and can look almost identical to the finished app.

A presentation prototype includes links and animations and can look almost identical to the finished app.

5. Create video

Using the presentation prototype, I'll create a video simulation of your app. I can also turn it into a full-blown marketing video that you can share on the web.